Emma Brice

Emma Brice employs sound and video to unravel and explore our continually digitalising social selves. Brice often performs to the camera and manipulates these digital performances into a new or fabricated view of reality. This technique is inspired by the works of Argentinian artist, Amalia Ulman, specifically her 2014 Instagram performance titled Excellences & Perfections.

 

Emma’s work responds to Simon Reynolds’ observation that ideas explored in current popular culture are regurgitations of past ideas. Therefore, it seems that a reach for nostalgia is ever-present because new ideas are unachievable. It’s time to forget me unpicks and follows a generic formula of the pop song. Layers of live and pre-recorded performances rewrite and destroy the structure of the pop song. Brice references the “spectacle without spectators” (as noticed by Boris Groys) and places inconsumable pop culture content against itself. Live activation of the pre-recorded song attempts to add a newness through digital exposure and intercepting representations of reality.